One Circle Media needed a complete website redesign that felt modern, confident, and intentional. The goal was to improve the first impression while keeping the brand presence subtle and non-intrusive.
This project focused on clarity, restraint, and experience-led design rather than visual overload.
The existing website felt dated and did not reflect the brand's maturity or direction.
The website failed to capture attention or convey professionalism on initial load.
Brand presence felt forced with excessive use of logos and brand colors throughout.
Content lacked clear structure, making it difficult for users to navigate and understand key information.
The client wanted a redesign that felt clean, confident, and natural, with the logo supporting the experience instead of dominating it.
I led the redesign from concept to delivery.
Complete user experience overhaul with focus on clarity and modern aesthetics.
Strategic decisions on page structure, navigation flow, and micro-interactions.
Implementation using WordPress with custom HTML, CSS, and JavaScript.
Continuous improvements based on real usage data and client feedback.
The redesign was built around one core principle:
Let the experience speak first.
A hero section that commands attention through simplicity rather than visual noise.
Using spacing, tone, and motion to convey brand identity without overwhelming the user.
Intentional hierarchy that guides users through content with purpose and clarity.
Responsive design that maintains visual harmony on desktop, tablet, and mobile.
Every decision was made to reduce friction and improve flow.
The final result was a clean, modern platform that feels confident without being loud. Here's how the numbers changed:
The redesigned hero and overall visual language immediately conveys professionalism and trust.
Key sections are now easy to navigate with clear visual hierarchy and intentional spacing.
Brand elements now support rather than dominate the user experience.
The design system allows for easy future growth and content additions.
Metrics measured 60 days post-launch compared to the 60 days prior. The client was satisfied with both the design direction and execution, leading to continued collaboration.